Media360connect is a full service media company.

 
Collectively our company has over forty years of experience across multiple media platforms.

As a result we are proficient at guiding our clients through the constantly changing media landscape to their successful conclusion.
Today, Media is all around us, a full 360 degrees. We understand that media choices and options can be overwhelming. To help our clients navigate through that, our first action is to listen to their needs, goals and pain points. Next we strategize with them to create a plan that will allow them to consistently produce the results they're seeking.

We are unique as we represent several media venders who look for help selling their media opportunities. We also help businesses who need advertising agency services. This balance helps us negotiate the most efficient media investments to help stretch our clients advertising budgets. Most agencies only have media buying experience. Media 360Connect has a nice balance and understanding of both media planning and buying as well as media selling expertise.

Media Sales

Our team has over four decades media sales experience:



Broadcast Television Sales (ABC, CBS, NBC, FOX, WB, Independent Television Stations)

Cable Television

Regional Sports Networks (RSN)

Sports Sponsorships Media and In Stadium

Political Media Buying and Selling

Out of Home (OOH) Media Schedule Placement

Over The Top (OTT) Video Streaming (Digital)

Geofencing

Radio – All Formats

Event Marketing

Product Placement

Direct Response Advertising

Paid Programming / Long Form
 

Media Buying

Media Buying starts with a well researched and thought out Media Plan. We first meet with the client to learn and clearly understand who the key target audience is (Demographic) of the media campaign.



Target Audience / Key Demographic

Research Data Qualitative & Quantitative

Creative message

Market Conditions (Station Inventory)

Key Performance Indicator (KPI)

Negotiation

Cost Per Point (CPP), Cost Per Thousand (CPM)

Added Value (Bonus / Free Extras)

Product Placement Opportunity

Direct Response

Paid Programming / Long Form

Activation

Media Campaign Management (Pacing)

Campaign Performance (Posting)

Campaign Post Summary (Results)

Digital Media

Digital Media is constantly changing and over the past few years, the fasting growing Digital Media Space is Over the Top (OTT) Digital Video Media Streaming. Some examples of this format are Paramount+, HULU, PlutoTV, Peacock and soon Netflix is going to start an advertising insertion pricing option.



Digital Video Campaign Advertising campaigns and placement

Over The Top (OTT) Streaming

Social Media (Facebook, Instagram, YouTube)

Mobile

Search

Display

Programmatic

Pre Roll, Mid Roll, Post Roll

Sports Sponsorships

Sports Sponsorships is one of our strongest areas of expertise. We have worked with every single major broadcast and cable network, including local and regional Sports Networks.



NFL, NFL Playoffs, NFL Divisional Playoffs, AFC / NFC Championship, Super Bowl

NBA Basketball, NBA Playoffs / Post Season

WNBA, WNBA Playoffs, WNBA Championship

Major League Baseball, MLB Playoffs, MLB NLCS/ALCS & World Series

NHL Hockey, NHL Playoffs, Stanley Cup Championship

PGA Golf, PGA Championship, The Masters

NCAA College Football, Conference Championship Games, National College Football Championship

NCAA College Basketball, Conference Championships, March Madness, Final Four & NCAA Championship Game

NASCAR, Daytona 500,

INDYCAR Series, Indianapolis 500

MLS Soccer

NWSL - National Women’s Soccer League, Playoffs and Championship

EUFA Champions League, EUFA Championship

Spanish Language Professional Sports TUDN, Liga MX, Mexico National Football Team, CONCACAF Gold Cup, CONMEBOL, MLS, MLS All Star, MLS Cup, EUFA through 2024, US Men’s National Team, US Women’s National Team, Lamar Hunt U.S. Open Cup
 

About Us




Todd Rohde
Partner, Sr. VP Advertising
630-532-4714
todd@media360connect.com



Todd Rohde is a founder and partner of media360connect. Todd has over forty years (40) of experience in the advertising industry. Todd has been on the direct television station side of our industry and the television representation side of television. Todd has worked for FOX Television Station Group, COX Media Group, and the Digital start-up Gamut during the initial launch. Todd has also worked in the growing Electronic Vehicle advertising display industry and the OOH – Out of Home outdoor advertising industry.

Todd has years of Political Advertising experience on all levels from Local, State, and Federal Political Elections.

Todd’s ongoing success is attributed to the depth of direct client/agency relationships and TV stations across all levels. Utilizing these contacts and an analytical and organized sales methodology has led to consistent new business development for multi-platform opportunities. He is also an expert at identifying and delivering client needs, problem-solving, and creating targeted solutions. 

Todd has worked with the vast majority of every major advertising agency and partner throughout the mid-west five-state region. Todd has experience and relationships across the entire U.S., from New York to Los Angles and every major advertising agency city in the U.S.

Todd is a results-driven senior sales management executive with a successful track record of driving share increases for clients across multiple verticals. He is a revenue generator using strong existing and new relationships, creative strategies, unparalleled client service, and an exceptionally strong work ethic.